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New Balance has been making shoes since 1906, which puts it in rare company most of its early competitors are long gone. The Boston-based brand built its reputation on something unglamorous but genuinely useful: shoes that actually fit. It was one of the first to offer multiple width options, and that focus on fit and comfort still defines it today. The lineup runs from serious running shoes like the 1080 or the FuelCell racing line to lifestyle classics the 574 and 990 have gone from"dad shoe"punchline to streetwear staple in the span of a few years. Unlike most big sportswear brands, New Balance still manufactures some of its shoes in the US and UK, a point of pride it charges a premium for. Lately the company has been pushing harder into performance innovation and sustainability, with clear ambitions to close the gap on Nike and Adidas.