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Lucky Brand is a U.S. retail brand known for its premium denim with a relaxed, vintage-inspired style. Lucky Brandoffers jeans, tees, shirts, jackets, dresses, and accessories for men and women designed for everyday comfort and laid-back individuality. The brand emphasizes quality fabrics, thoughtful washes, and classic American character, often reflecting a casual California spirit. Its stores across the U.S. provide a welcoming atmosphere focused on fit, detail, and personal expression. It blends timeless looks with modern comfort.