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GNC Holdings, LLC is an American company based in Pittsburgh, Pennsylvania that specializes in health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products. The company was founded in 1935 by David Shakarian and has over 6 000 stores in the US and 49 other countries. The company employs around 8 000 people. GNC is a global supplier of nutritional products such as supplements, vitamins, health, and immune products. In 1988 GNC began offering franchising opportunities.

GNC stores typically stock a wide range of weight loss, bodybuilding, nutritional supplements, vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-party brands. GNC’s mission is to motivate and support the desire to live well. They aim to help people live mighty, live long, and live fit. From scientific research and new product discovery to the manufacturing and packaging processes, GNC takes pride in its rigorous approach to ensuring quality.