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Diesel is an Italian fashion brand founded in 1978 by designer Renzo Rosso. Today, Diesel operates a network of boutiques in the United States, with more than 100 open store locations. In Diesel stores, customers can find denim jeans, jackets, T-shirts, hoodies, footwear, accessories and distinctive leather goods—all reflecting the brand’s well-known edgy, rock-inspired aesthetic. Diesel remains a popular choice for younger shoppers looking to express their individuality through bold, stylish clothing.